James Friedenthal

Partner – RE-DEFINED

As a Partner in RE-Defined, James works closely with investors to transform assets and deliver value add for forward thinking, agile consumers in the flexspace, all built on the solid MAPP property management platform.

For over 20 years, James has focused on the emerging Flex sector. Qualified in Marketing, James started his career at Spacia (now the Arch Company) the UK’s, then, largest SME operator of Flex space, as Head of Marketing. James went on to spend 13 years at the FTSE 250 REIT Workspace Group PLC covering various roles, from Head of Marketing and Lettings to Head of Business, and Corporate Development.

More recently James was Head of Operations for Hana, a wholly owned subsidiary of CBRE, where relationships and operations were established with L&G, Nuveen, Barings and The Fore Partnership.

When not working, James loves to spend time with his wife Jo, their two children and their dogs (while trying to watch a fair amount of cricket!).