Vicar Lane awarded the Re:wired REVO Gold Award

Vicar Lane is ALTERX’s flagship UK retail concept. At its core, the centre seeks to better understand and ultimately redefine the role of retail in the context of a modern town centre dynamic, using market leading technology. Working with the Maybe* platform, ALTERX and the MAPP management team have started to own and understand the local digital conversation. After just eight months, this process is already producing transformational results.

Design, operation and interface on a retail site must be able to clearly understand and define the wants and needs of consumers and present a holistic offering that caters to all stages of the customer journey. Multi- channel data is captured and collated onto a user-friendly dashboard which allows tenants unparalleled support in their backend operations.

John Michell, Head of Retail at MAPP commented:  The MAPP team are delighted that this property under management has won this award.  It’s great to be in such excellent company and working with such forward thinking clients”.

To read more download the press release.