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News  •  09/10/2025

The Portman Estate teams up with RE-DEFINED to launch Portman WorkWell

The Portman Estate has announced the launch of Portman WorkWell, its new managed workspace brand, to offer customisable flex workspace for scaling businesses or those needing additional space on flexible terms.

Premium offices designed for modern businesses

Portman WorkWell will be managed by flex operating partner RE-DEFINED, a MAPP company, who will deliver services spanning financial and operational management, on-site community support and a suite of amenities with a view to delivering a complete occupier experience.  

As its first step towards broader expansion across The Portman Estate, Portman WorkWell will offer 7,855 sq ft of fully managed and furnished office space at 29 Gloucester Place, providing high-specification workspace for up to 11 businesses. Each business will benefit from the presence of a dedicated Community Manager to deliver seamless, tailored support – from connectivity and facilities to guest management, refreshments and daily essentials. Every workspace is built around the customers’ unique needs, with thoughtful touches and flexible services that bring their vision to life and elevate the everyday workplace environment. 

 

Flexible workspace shaped around evolving occupier needs

Focusing on managed workspace solutions that enable owners to deliver space that caters to fast-evolving occupier demand, Portman WorkWell will enable The Portman Estate to offer occupiers an opportunity to seamlessly shift between traditional and flexible workspace, according to their requirements.  

Supported by RE-DEFINED’s service-first approach, Portman WorkWell will provide a high-performance, reliable and responsive service as occupier needs shift. Workspaces can be fully tailored to customers’ needs, with leases that are adapted to their individual circumstances, with the full backing of MAPP’s comprehensive property management ecosystem. 

Famed for its iconic Georgian architecture and vibrant community, comprising offices, restaurants, cafes, bars, high-quality retailers and residential accommodation, The Portman Estate is an ideal location to showcase the Portman WorkWell flexible workspace brand. 

“The Portman Estate is an iconic, historic destination but also a great location for modern, hassle-free flexible workspace. Portman WorkWell will enable The Portman Estate to offer greater flexibility to existing occupiers and help to attract and retain fast-growing, high-potential businesses. RE-DEFINED’s role is to ensure The Portman Estate derives the benefits of a direct relationship with its flex customers and maintains them by providing the highest levels of operational excellence.” 

James Friedenthal

Founding Partner at RE-DEFINED

Chris Dunlop, Director – Head of Commercial Property, The Portman Estate said:

“With Portman WorkWell, we are responding to the continued growth in demand for flexible office space. The Portman WorkWell product matches occupiers’ demand for autonomous fitted space with the right balance of service and amenity. This is a major moment for our office portfolio – adding the Portman WorkWell offering further cements our commitment to managing best in class office space across the West End.”