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The three partners of Re-defined stand with Nigel Mapp in smart business wear

News  •  11/03/2022  •  3 minutes read


MAPP has acquired specialist flexible workspace operator RE-DEFINED to strengthen their ability to help existing and new clients unlock the latent potential of flexible office space in their buildings and portfolios.


The RE-DEFINED business, led by co-founders and former WeWork executives Oliver Meyers MRICS and Gibran Dar ACA, has been acquired from Spire Ventures.

The new venture will see RE-DEFINED join forces with MAPP’s own flexible workspace team, led by James Friedenthal who joined the company in June last year following a career at Workspace Group and Hana, the flexible workspace subsidiary of CBRE. The combined entity will be branded as RE-DEFINED, A MAPP Company.

Under the banner “Flexible spaces, strong foundations”, it will offer a full suite of bespoke flexible workspace solutions to landlords and developers, the new platform will provide two distinct products.


a full-stack co-working operation focused on floor space up to 50,000 sq ft, incorporating a mix of wellness and event spaces, hot-desks and private offices


a plug-in solution for landlords who are looking to deliver fitted and managed flexible suites of up to 10,000 sq ft to occupiers who are seeking a middle ground between co-working and traditionally leased office space.

RE-DEFINED’s first flex space will be at Louisa Ryland House in the heart of Birmingham’s Colmore Business District. Totalling 30,000 sq ft across four floors, the workspace is designed to accommodate a range of occupiers, offering hot-desks, co-working suites, conference facilities and large private offices of up to 5,000 sq ft. The space is due to open at the end of Q2 2022.

RE-DEFINED is looking to expand rapidly across the UK, with a pipeline in London, Manchester, Liverpool & Bristol.

Nigel Mapp, CEO, MAPP Ltd, said:

“We are tremendously excited about this new venture, which represents a significant milestone in the evolution of our business signalling our commitment to the burgeoning flex market. There is real synergy between the two firms, with the entrepreneurial flair of RE-DEFINED complementing our well-established platform and together I believe we offer unrivalled experience and expertise in the market, providing a service even greater than the sum of its considerable parts.”

Oliver Meyers, Partner, RE-DEFINED, said:

“We couldn’t be more excited to announce this tie-up. MAPP is a B Corp company with a proven track record in sustainable property management. Being able to tap into that knowledge and resource gives us a massive boost, and I’m sure will help us in delivering market leading flex solutions across the UK.”

James Friedenthal, Partner, RE-DEFINED, said:

“I’m really looking forward to welcoming both Oliver, Gibran and their team. We all share the same people and experience-driven approach to delivering customers tailored flexible workspaces. Consolidating the skills, drive and infrastructure of both companies means we can bring to the market a compelling and unparalleled service.”