Flexible & managed workspaces
Rapid flex workspace mobilisation
Southbank Central, Starwood Capital / Brightbay
Starwood Capital and Brightbay Real Estate Partners appointed RE-DEFINED, MAPP’s flex and managed workspace business, to assume operation of 50,000 sq ft of flex space at Southbank Central from a previous operator. The transition required speed, continuity and occupier retention.
The MAPP approach
Within four weeks, RE-DEFINED completed full operational mobilisation — retaining key on-site staff, re-licensing management systems and maintaining service continuity. Existing infrastructure was reused where possible, and supplier contracts were re-negotiated to reduce capital expenditure without compromising occupier experience.
The impact
The physical transition took place over a weekend with over 600 users back in the space on the Monday. We retained 90% of occupiers, successfully negotiated 40 licence agreements and secured more than £4.5m in gross rent. The transition minimised disruption while protecting reputations, income and asset value.
Since taking over operations at South Bank Central the RE-DEFINED team have taken over 150 viewings and closed 91 Deals, working closely with Starwood's legal team to sign new Licences at the building for new and existing business. Renewals and expansions have been key, with our retention rate sitting over 85% of existing businesses either renewing or expanding at South Bank Central.
Ainsley Sutherland
RE-DEFINED Head of Sales
South Bank Central, London
South Bank Central, London
South Bank Central, London