Occupier Engagement
Delivering a structured occupier engagement programme
City Tower, Schroders
City Tower is a 430,000 sq ft multi-let office building in Manchester. The client wanted to establish a consistent occupier engagement strategy to improve community, communication and overall building experience.
The MAPP approach
MAPP introduced a dedicated Marketing and Events Coordinator to lead occupier engagement. We developed and delivered a structured annual programme of wellbeing events, workshops and social activations, alongside consistent branding and occupier communications aligned with a wider building rebrand.
The impact
The programme now delivers approximately 30 occupier events per year, with strong engagement levels across tenants. The building has developed a stronger sense of community, improving occupier satisfaction and positioning City Tower as a more connected workplace environment.
Through close collaboration with the on-site, sustainability and property management teams, we’ve delivered a consistent brand and occupier engagement programme that strengthens community and creates a more connected workplace experience at City Tower."
Kerri Payne
Occupier Events and Content Manager
City Tower, Manchester
City Tower, Manchester